Al Waad Investment is a fast-moving consumer goods company focusing on the production of sparkling beverages and serving customers in both the local & global markets.

Tel : +202 369 10641

About Us

Al Waad is a fast-moving consumer goods company concentrating on foods and beverages. Our operating emphasis is on developing, adapting, and reengineering successful consumer products with quality equal to or better than the leading brands in the market, thus ensuring consumers receive exceptional value for their money. Our product development processes are inspired by local insights. We are constantly watching consumer’s changing needs and desires by monitoring global trends, the latest breakthroughs, and innovations.

With relevant and current information, we can offer you much better value than leading brands in the fast-moving consumer goods market. We are founded on the essence of creating greater value for consumers by utilizing the best global practices throughout our development process. When it comes to having a better understanding of local consumers, we believe we are closer than most as we adopt a business strategy that blends local market insights with global best practices and expertise.


To become the Middle East’s most significant Consumer Product Development Company in offering the best value-for-money brands, which continuously exceeds customer expectations, and enhances shareholder values.


Al Waad product development is led and inspired by local consumers’ understanding and insights, delivering nothing less than superior quality products that are valuable and relevant to their needs and desires. We are committed to offering the best value and consumer experience in every product category we serve.


• Teamwork and mutual respect.
• Operational excellence and continuous improvement.
• Highly competent and motivated team.
• Customer satisfaction.
• Ethics, integrity, and accountability.
• Uncompromising safety, health, and environmental aspects.
• Financial discipline &  Social responsibility


we’ll continue our relentless focus on building powerful brands in fast-growing categories. We’ll keep delighting consumers with exceptional consumer experience with all our products. Our people are highly motivated, well rewarded, and enjoy real ownership of their achievements. We continuously look for talented, enterprising, and dynamic people to hit the ground running.