About Us

Al Waad is a fast-moving consumer goods company concentrating on foods and beverages. Our operating emphasis is on developing, adapting, and reengineering successful consumer products with quality equal to or better than the leading brands in the market, thus ensuring consumers receive exceptional value for their money. Our product development processes are inspired by local insights. We are constantly watching consumer’s changing needs and desires by monitoring global trends, the latest breakthroughs, and innovations.

With relevant and current information, we can offer you much better value than leading brands in the fast-moving consumer goods market. We are founded on the essence of creating greater value for consumers by utilizing the best global practices throughout our development process. When it comes to having a better understanding of local consumers, we believe we are closer than most as we adopt a business strategy that blends local market insights with global best practices and expertise.